AltaAdvantage, The Next Generation...AdvantageDRIVEN & Global Advantage

The Foundation Program

10 years ago, Alta raised the bar for progeny testing programs through the creation of the AltaAdvantage® program. Since its inception in 2001, Advantage® has revolutionized the AI industry, remaining to this date one-of-a-kind and a step ahead of the rest.


Through the foundation program's unique focus on 5 key attributes (see table), Alta tackled some of the biggest obstacles plaguing the AI industry – proof stability, accurate fertility evaluations, forging true partnerships and innovation in genetic programs.


Without question, genomics has impacted some of the core reasons Alta established the Advantage® Progeny Test Program. In addition, the landscape of the international dairy industry has significantly changed over the past decade. Therefore, in order to build upon today's heightened potential for genetic progress and to accommodate the evolving dairy industry, the next generation of Alta Advantage® was created.

The Next Generation of Advantage...Global Advantage® and AdvantageDRIVEN®

Global Advantage®, which goes by AdvantageDRIVEN® in North America, broadens the scope of the foundation Alta Advantage® program while improving its most important benefits. The program begins with the development of a herd-specific genetic plan. Rather than settling for a 'one-size-fits-all' index, producers have the opportunity to tailor a genetic plan that will make the greatest economic difference for their herd.

Next, a group of the highest ranking sires for the herd's unique genetic plan is provided. Performance of these sires is assured as Alta focuses on sourcing only the highest ranking bulls in the industry to fuel the future of the program. Using this group of sires in combination is certain to yield the maximum reliability obtainable today. Confidence that producers will get what they expect from this group of sires accompanies this high level of reliability.


Finally, the economic impact of the genetic investment is evaluated. The program Alta ValueBuilder is used to attach a Return on Investment to the proposal so producers can see for themselves the value added per milking female. This business-like process to sire selection will prove that an investment in genetics, accompanied by a specific genetic plan, is an investment worth making.

The next generation of AltaAdvantage® is made possible by Alta people - people who go above and beyond genetics. The Alta team goes through hundreds of hours of training, evaluation and feedback - in class and on farm. This extensive training produces well rounded, knoweldgeable team members educated and trained to deliver value and expertise in the areas of dairy diagnostics, advanced reproduction and genetic advice, and dairy business organization and decision making. The Alta team partnered with through AdvantageDRIVEN® and Global Advantage® possess the skills and ability to maximize value for you.


This chapter in the Advantage® story builds on the success of the AltaAdvantage® program over the past 10 years, while positioning our partners to garner the maximum benefits associated with genomic technology. We will focus on partnering with progressive dairies worldwide and the goal of our work will be to improve dairy performance and profitability. The expanded scope of the Advantage® program is proof of Alta's enduring commitment to remain the premier partner program in the industry.

The way Alta gathers information through the Advantage® program is so stringent. When I see a bull proof from Alta, I know it will hold up better than a proof from any other company.
Clifford Hanehan
1400 cows, New York